OGOR (https://ogor.ro) is an agri-tech start-up founded in 2019 by five IT professionals. The OGOR team developed a software platform for monitoring land use based on satellite images. The platform is constructed based on (i) a real-time repository with satellite observations; (ii) a community and a collaboration centre; (iii) a guide to agricultural activities. The talk will focus on the way from idea to product, on the main challenges and the future development plans.